New Customers

Marketing tips: The rules of attraction

04-Apr-2012 By Alastair Scott

I watched Billy Elliot last week — I know I’m a bit behind, but I always wait until the DVD is £4 in the supermarket. When I watched it I realised how much life has changed in a generation.

Precision marketing

05-Mar-2012 By Alastair Scott

To avoid wasting time and money, and upsetting customers, your promotions need thorough planning, says Alastair Scott.

Pub Doctor: Take a good look at yourself

22-Sep-2010

People are the heart of your pub business. From the selection that you hire to the customers who visit, people drive things forwards and are a key...

Brulines' trading on track, says chairman

21-Jul-2008 By Hamish Champ

Brulines, the beer flow monitoring group, says the start to the current financial year has been in line with forecasts, with "several new customers...

The Guv'nor

03-Apr-2008 By Steve Haslam

Great service will help your pub to survive By the time this article is printed everyone will probably be in reflective mood about the Easter that...

Ask An Expert: Website impact

18-Jan-2008

Our website looks good but it doesn't seem to be having the desired effect of attracting new customers to the pub. What can I do to improve...

Country pub wins new customers with farmers markets

07-Sep-2006

A rural pub is winning new customers by hosting regular farmers' markets in its beer garden.Hundreds of local people and tourists turned out to the...

That's entertainment

29-Apr-2003

Organising games and events can attract new customers to keep them coming back. Phil Mellows reports.There are plenty of different kinds of events to...